Back-to-school for Google is the campaign created by Neuplot, who asked us to illustrate, design, and animate graphics that emphasized the concept “The student becomes the teacher”.
THE RESULT
A masterfully stylized campaign that thrives on social media and speaks Gen Z fluently, positioning Google Shopping as the shortcut to the season’s must-haves.
On Screen Experience
Google BtS
Chalckboard Illustrations, UI design and motion graphics to 1 teaser, 4 OLV to social media in 9:16 format.
