ON SCREEN EXPERIENCE

BD

Call to the Future

THE CHALLENGE

Inspired by Alexander Graham Bell, who suffered from diabetes, and his invention, the telephone, which enabled the spread of voice throughout the world. BD commissioned us to translate into images the voices of millions of diabetics gathered to celebrate 100 years of insulin.

THE RESULT

A powerful story that visually unites the millions of voices gathered around the syringe, a BD invention that has helped thousands of people worldwide.
On Screen Experience

Call to the Future

Print art. 2 memorable pieces. 5 formats to social media adaptations.

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