Last August 27th the fourth version of Cerdo Hedonista, organized by Traffic Studio, took place. This time the art of seduction was the protagonist of the game.



Gero Basile
In the fourth version of Cerdo Hedonista, Gerónimo Basile, entrepreneur recognized in the entertainment industry and owner of several restaurants, bars and clubs, was on hand to share their vision of seduction in entertainment. He spoke of where the inspiration comes for the success of his different businesses and began a debate on how the seduction and the art of seducing relate to advertising. At the fourth event they were accompanied by ATL/BTL major advertising agencies and companies like: Arenga, Best, Consul, Fuse, Geometry, Glue, Havas World Wide, Lowe SSP3, Market Media, McCann Erickson, Starcom MediaVest, Momentum, Ogilvy & Mather , OMD Colombia, On Brand, Proximity, Sancho BBDO, Sistole, Sphera and Stage, among others.


Traffic Studio
A year ago, brothers and partners of Traffic Studio, inspired by interesting stories, art and creativity, decided to bring to life to Cerdo Hedonista, a space of co-creation and knowledge sharing for the advertising industry. "The Cerdo is a closed meeting, which is accessed through direct invitation and which is attended by people close to us who are part of the market, either by working in advertising agencies or BTL agencies. We have a very specific target and this means there is more interaction and closeness within the encounter", says Rafael Rodriguez.


This meeting also has the support of several brands such as Hendrick’s Gin, Grolsch beer, jugos Mamba, Uber (to coordinate the mobility of guests), art festivals such as ARTTEC, Informa Models (Modeling Agency), Valencia Talent Group (a Manager Agency of actors), Artikulos, and the magazine P & M.